Tourism in the town of Rab has a history of a hundred years. The Komrcar Park in the town, from the end of the 1890s, the public beach and the almost 100-year-old hotel Imperial in the centre bear witness to the long tradition in tourist trade.
Except in the town proper, the nearby Kalifronta peninsula, which can be reached by a speedboat or a tourist taxi boat (provided by the local inhabitants), also offers excellent bathing opportunities.
Due to the favourable climate and the beautiful, preserved historical scenery, the tourist season commences already in the early spring, and ceases with the late autumn.
Today Rab offers a variety of accommodation facilities (hotels, bungalows, apartments, marina), as well as various sports and recreation opportunities (tennis courts, boccia and bowling alleys, miniature golf, underwater fishing, water skiing).
Numerous restaurants offer local specialities (crabs, mussels, fish), while summer terraces and night clubs provide entertainment programs. The luxuriant island vegetation invites for a walk.