This vibrant region is historically significant as the birthplace of the Industrial Revolution in England. It was also the home of the world’s greatest English writer, William Shakespeare, and the dictionary. With a diverse range of cuisine, medieval culture, landscape, and ethnic communities, the West Midlands have something for everyone.

Whether it’s visiting the Iron Age hill forts of Abbotsbury Castle and Badbury Rings, learning the history of the diary milk bar at Cadbury World in Birmingham or experiencing the tranquillity of nature in the midst of a stone circle at the Arbor Low Henge monument, the West Midlands attracts travellers from all over the world. Visit the Ironbridge Gorge, take a ride aboard the historic Severn Valley Railway or stroll amidst the world’s most extensive collection of British-designed road transport at the Coventry Transport Museum. Also visit Worcester Cathedral, which dates back to nearly one thousand years and is the final resting place of King John.

One of the most awaited affairs of the land is the Three Choirs Festival which is the world’s oldest choral event and takes places rotationally in the cathedral cities of Hereford, Gloucester and Worcester. The Artsfest is Europe’s largest Free Arts Festival, while the Godiva Festival, the Birmingham Book Festival and the Ludlow Food Festival have a charm of their own.